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Focal Point

Architect provides a feature whereby you can manually add focal points to images in your WP media library by simply clicking the point in the image that is the focal point.

Setting a focal point means the key part of your image is always visible, no matter how you crop it.

No cropping

Focal point has been set on the hair dryer; on the woman’s head; midway between the eyes of the girls; and between the eyes of the single girl.

Below you can see how having a focal point greatly benefits cropping.

Square crop

With Focal Point

Without Focal Point

Portrait crop

With Focal Point

Without Focal Point

Landscape crop

With Focal Point

Without Focal Point

Caveat: If using “Trim” option in “Effect on resize” setting, Focal Point may not be apparent because Trim centres images irrespective of the focal point

Images source: pixabay.com